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Email Marketing Checklist for Small Businesses

In More Posts... — by Recruiterbox

Though social media has taken over the prime focus of emerging businesses, email is still one of the widely used marketing channels. The sixth annual email marketing census 2012 conducted by Econsultancy says, a whopping 70% of the responding companies rate email as ‘excellent’ or ‘good’ for return on investment. This shows that if email marketing is done the right way, you will surely achieve positive results.

However, several businesses have suffered huge loss of opportunities and reputation damage for not paying attention to certain small but crucial aspects of email marketing. If you are new to email marketing, this checklist can help you stay away from mistakes that can ruin your email campaign outcome.

Email Subject Line


Yes

No

1

Is your subject line strong enough to make your readers open the email?

X

2

Does the subject line have less than 50 characters?

X

3

Is the subject line relevant to the matter you are going to discuss?

X

4

Did you remove special characters or capital letters like ‘???’ or ‘REGISTER NOW’ from the subject line?

X

5

Did you remove spam filter triggering words like ‘Free’ ‘Offer’ ‘Order Today’ from the subject line?

X

6

Did you write various subject lines and pick the best one?

X


Email Body Content


Yes

No

1

Is the font size big enough to read easily?

X

2

Is it short and straight or to the point? Does it include bullet points?

X

3

Have you included the message you want to convey ‘above the fold’?

X

4

Have you included a relevant call-to-action and repeat it at least twice?

X

5

Have you removed excess links that can distract the readers?

X

6

Have you created a unique landing page for this email?

X

7

Have you personalized your email by at least the first name of the recipient?

X

8

Have you included a professional email signature ?

X

9

Have you included all the necessary items (mandatory items for an event registration email would be date, venue, fee, last date for payment and registration link)

X


Email Template Design


Yes

No

1

Does the template design complement the email content?

X

2

Have you decided whether your email should be in HTML format or text format?

X

3

If your email format is HTML, does it download fast enough?

X

4

Have you checked if all the images are displayed when email opens?

X

5

Have you added alt-tags to images so that readers can interpret the message in case they do not download?

X

6

Did you check how your email looks when opened through different email service providers, different ISPs, mobile phones?

X

7

Did you add tracking codes to the email to check its performance?

X


Email CAN-SPAM Compliance


Yes

No

1

Did you run a campaign earlier to seek permission to send emails?

X

2

Have you removed the email addresses of those who opted not to receive emails from you?

X

3

Did you include a valid ‘From’ address and physical address in the email?

X

4

Have you included an opt-out option for those who do not wish to receive further emails from you in the current email?

X

5

Have you given a link to your privacy policy?

X

Make sure you check ‘YES’ for all the questions asked here and update this checklist, regularly as per your campaign observations.

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